Genstore Merchant Privacy Policy: Secure Your Business Data
Genstore Privacy for Merchants
Introduction
If you are a merchant using Genstore to support your business, or a supplier or retailer participating in Handshake, we collect and use your personal information to provide you with access to our platform and its services, and generally to help you better manage your business and relationships with customers. Additionally, please review our overall privacy policy, which applies to everyone whose information we process.
What information we collect about you and why
We collect personal information when you sign up for Genstore, when you use our platform, or when you otherwise provide us information. We may also use third-party service providers (such as [ ] ) to help us review accounts for fraud or other issues. Generally, we need information about you to enable you to use our platform. We process your personal data to fulfill our contract with you, or because maintaining our business relationship, preventing risks and fraud, providing you with efficient services, improving our products and services, and responding to your service requests align with our legitimate interests. In some cases, we will only process your personal information with your consent.
| What we collect | How We Use It |
|---|---|
| Information you provide us about you and your business, like your name, the name of your staff or other individuals associated with your business, company name, address, email address, and phone number. | - To provide you with the use of our platform and other related services (e.g., to confirm your identity, to contact you about issues with the platform, to invoice you) |
- To advertise and market products or features to you
- To comply with legal requirements
- To prevent fraudulent use of our services |
| Payment information you provide us, such as your credit or debit card number or your bank account number. If you use Genstore Payments, we also collect information that you may choose to make available to us about your business’s bank accounts or financial assets. | - To provide you with the use of our platform and other related services - To charge for our services
- To provide Genstore Payments |
| Information about how you access Genstore websites, your account, and our platform, including information about the device and browser you use, your network connection, your IP address, and details about how you browse our websites and platform. We collect some of this information by using “cookies” or other similar technologies directly from your device. For more information about how we use these technologies, see our Cookie Policy. | - To provide you use of, and to improve, our platform and other related services (e.g., identifying ways to make our platform easier to use or navigate) - To personalize the platform for you (e.g., by showing you apps in our app store that we believe may be useful to you)
- To advertise and market products or features to you
- To prevent fraudulent use of our services |
| If you use Genstore Payments, we collect more specific information you provide us about your business, including your business address, business type, business ID number, bank account information, date of birth (if you are an individual business owner), and in some circumstances, government-issued identification (such as your Social Security Number, Social Information Number, Employer Identification Number, or Tax Identification Number). | - To create and manage your Genstore Payments account - To provide you with the Genstore Payments services
- To conduct fraud and risk monitoring
- To comply with legal requirements (such as “know your customer”, anti-money laundering, or anti-terrorism laws)
- To provide tax documentation |
| Copies of government-issued and/or a picture of yourself holding your identification that you provide us | - If we need to verify your identity (e.g., to protect you against identity theft or fraud) - To verify that we are speaking with you if you contact us
- To help us determine or verify account ownership
- To comply with legal requirements |
| If your business is listed on Genstore, you may voluntarily disclose personal data revealing the racial or ethnic origin or sexual orientation of the business owner | - To highlight collections of stores for the purpose of promoting diverse businesses |
We also work with companies that provide us with information about merchants or prospective merchants (for example, to protect against fraud or if we’re sponsoring an event).
When and Why We Share Your Information with Others
Running a business is hard, and we work with multiple companies to help us provide you with a range of services to support your business. We sometimes share your personal information with these companies to help us provide you with Genstore services.
We also share your personal information with others:
- To prevent or investigate suspected fraud, threats to physical safety, illegal activities, or breaches of contract (such as our Terms of Service) or our other website agreements.
- To help us with marketing and advertising.
- To comply with legal requirements, or respond to court orders or similar government requests.
- For asset sales or purchases, stock sales, purchases or mergers, bankruptcy, or other business transactions or reorganizations, we will share your personal data with potential buyers, sellers, new owners, or other relevant third parties as necessary during negotiations or in connection with a change in company control (such as a reorganization, merger, or sale of our assets).
Additionally, almost every merchant using the Genstore platform also uses non-Genstore services to support their business (e.g., apps from our app store, sales channels, payment gateways, or shipping providers).
Genstore has no control over how these services use your personal information, and you should check any other services you use to ensure they meet your privacy expectations. When you choose to use non-Genstore services, you can view the access any app has to your information or store information on the "App Details" page in your Genstore backend.
Your Rights Regarding Your Information
You can access and correct much of your personal information directly through your Genstore backend. For information you cannot access or correct directly in your Genstore backend, please submit a data subject request via support@genstore.ai. For more information, please see our overall privacy policy. Please note that certain data subject rights only apply in specific circumstances, and all of these rights may be limited by law.
How Long We Keep Your Information
Since we need your personal information to provide Genstore services, we generally retain your personal information for as long as you use Genstore products or services. If you close your store, stop paying subscription fees, or we terminate your account, we will retain store information for two years before beginning to delete or anonymize personal information. We will not do this immediately if you reactivate your account or if there are legal complaints or audits related to your business. If you contact us to request deletion of your store's information, we will **begin the process of deleting or anonymizing personal information after 90 days, unless we are required by law to retain specific information. If you have any questions about this process, please contact our support team by support@genstore.ai. Please remember that after we anonymize your personal information, we may continue to use non-identifying information to improve our services.
Your Customer Information
To help grow your business, we collect and use personal information about your customers. Typically, we collect and use this personal information as directed by you. Legally, we are a "data processor" and "service provider," as these terms are used in certain applicable privacy laws, including those in the United States, Canada, Europe, and the United Kingdom.
Since you decide how to use your customers' personal information, you need to ensure your customers understand how you (and how we on your behalf) collect and process their personal information. To do this, you should at least post a privacy policy in your store that describes the information you collect, how you use it, and with whom you share it.
If you collect any "sensitive" personal information from customers (e.g., information about a consumer's Social Security, driver's license, state ID, or passport number; account login information, financial account information, debit or credit card numbers, and any required security codes or passwords; precise geolocation information; health or genetic data, racial or ethnic origin, religious or philosophical beliefs, or union membership; the contents of a consumer's mail, email, or text messages; or criminal offense data), you should obtain explicit consent from the customer to use and process this information.